Whether you’re selling products or trying to increase time spent on your website, helping people find you is just as important as your website content. Let’s take a look at four ways to help drive more traffic to your website.

1) Try search engine optimization (SEO)

Want to rank higher in search results? SEO is the answer. Start by brainstorming the questions, search terms, and search engines your customers are using to find businesses like yours. Then apply SEO best practices to help raise your profile with those search terms. The first three search results get 75% of the clicks, so it’s definitely worth the time to get your SEO strategy right.

2) Plan a marketing campaign

Understanding your existing customers is key to attracting new customers hungry for your products and solutions. Review any data you have on existing customers (including from your sales database, web analytics, or marketing tools), then design a marketing campaign that leads customers to your website. Don’t forget to reengage existing customers with new products and offers as well—it costs less to upsell an existing customer than to convert a new one.

3) Grow your social media presence

Social media plays a huge role in engaging today’s customers. Optimizing your social media presence can help you grow your customer base and drive traffic to your site. Stay positive and active on your social media channels and keep your messaging consistent. You can also consider paying for ads on social media channels. Just make sure the social media platform resonates with your potential customers and your offerings.

4) Update your website

Take a good look at your current website. How does it compare with your competitors? Does it provide compelling information? Is it visually interesting? How effectively does it convince customers to choose your business for their needs? If you don’t have a clear idea of what your site is doing—and what it’s supposed to do—it’s time to call in an expert to give you a hand.

Good business means taking advantage of every opportunity to spread the word about your products and services on the right channels and connect with new and existing customers in meaningful ways. And if any of these steps feel too technical for you, find a business partner to lend you a hand. You’ll be glad you did.