Online selling is more important than ever, especially for small businesses. So, what separates successful digital retailers from the rest of the pack?

Here are 15 ways the best digital retailers stand out from the crowd. Which ones are you already doing? Where can you level up?

• Relies on a robust e-commerce platform that makes online selling straightforward and the buying process easy and secure for customers.
• Establishes a smooth fulfillment process and works with a reliable shipping company to ensure products arrive in great condition and promptly.
• Handles return quickly and easily so that the customer feels heard and respected.
• Showcases products effectively with great pictures, clear product descriptions, key details relevant to the product (like measurements and weight so customers don’t have to ask), and product reviews.

• Develops a FAQ page that walks customers through common questions like return policies.
• Uses search engine optimized (SEO) keywords related to their products on the website, in product descriptions, and in marketing efforts so that their offerings appear in customers’ search results.
• Monitors website analytics to better understand customer motivations and behavior.
• Take site conversion seriously by constantly tweaking and testing the site to improve engagement and optimize selling activity.
• Leverages social media, like Instagram and Facebook, to generate demand.

• Combines organic and paid online campaigns to reach new customers.
• Understands the sales process doesn't end at checkout and continues to communicate with customers about delivery times and new product updates.
• Engages with customers by going beyond just online selling: theyhelp them use their new products, ask for feedback, and recommend new and/or complementary offers.
• Maintains a solid email list, consistently growing it, and uses it wisely to avoid forcing customers to opt-out.
• Offers customers several support channels, including:
  • A proper business email account that is constantly monitored.
  • A chat engine like Zendesk Chat or Intercom Chat and maybe even chatbot technology to help customers get questions answered faster.
  • A WhatsApp messaging channel for their business.
  • A credible social media presence that’s engaging, on-brand, and quick to respond to customer complaints.
• Tracks deliveries, inventory, and customer issues to ensure the best brand experience.

If you’re already doing these things, great! Consider yourself an online retail superstar. If you’re not, it’s also great! Taking the opportunity to level up your online selling will ultimately benefit you and your bottom line.